Brad Kaloupek
Brad Kaloupek, smiling, in a collared shirt

I lead product and design teams from the first workshop to the shipped product.

Twenty years building and leading product teams. I run the product strategy practice inside digital agencies and SaaS companies. AI moves the work faster. Experience and judgment still decide what’s worth building.

See the workResume

Currently Head of Product and Design at Code+Trust.

What I do

  1. Strategy & Understanding

    I led the customer workshops behind a technology partner program that grew to 24% of revenue.

    See the Innovation Lab

  2. Product & Design

    At Setscale we launched a B2B trade finance platform in four months and helped secure $9.5M in funding.

    See Setscale

  3. Teams & Collaboration

    At PlanSource I built the design team, modernizing key healthcare navigation experiences with a design system while the platform grew 85% to 3.7M users.

    See the PlanSource redesign

Selected Work

  1. PlanSource Innovation Lab

    Director of Design & Innovation · 2016 to 2022 · Benefits tech    Collage of Innovation Lab artifacts: a roadmap board, survey screens, and a mobile engagement app

  2. Setscale

    VP of Design & Innovation · 2022 to 2023 · FinTech and trade finance    Collage of Setscale brand pieces and trade finance product screens

  3. BassBucks

    Discovery, product design, brand · Consumer 0 to 1    Collage of BassBucks daily fantasy fishing app screens

  4. PlanSource Redesign

    Director of Design & Innovation · 2016 to 2022 · B2B2C SaaS    Collage of PlanSource admin and HR screens built on the Gravity design system

See all work

At a glance

Highlights

  • Product Leadership: Head of product & design at Code+Trust. Built and led teams at four software companies.
  • Player/Coach: Set direction as a leader; drop into the work as an IC when it counts.
  • Judgment at AI Speed: AI compresses idea to working software. Twenty years of product sense decides what’s worth building.
  • 0 to 1 to Scale: Launched new products and scaled platforms across the full lifecycle.
  • Research-Led: Analytics and qualitative research to make decisions, not guesses.
  • Network: People, not AI, are how great products get delivered.

Expertise

  • AI-enabled product & experience design
  • B2B & B2C SaaS
  • Mid-market & SMB, incl. SE-US manufacturing
  • Benefits tech, insurance & healthcare
  • FinTech & trade finance
  • GreenTech & building technology

Open to a product or design leadership role.

An established company or an emerging one. What matters is a real problem and a team that wants to solve it. Based in Charleston, SC. Remote.

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Advisory for founders and small organizations

Need judgment plus hands, without a full-time hire? I help you decide what to build, build it well, and leave behind a team that can keep going.

See Advisory
  • Fractional product and design leadership
  • AI-enabled 0 to 1 delivery
  • Outside perspective to accelerate growth